Our digital world has more and more influence on every sphere. Digitization changed our imagination about work and rest. It is hard to imagine yourself without a phone or a laptop. These devices connect us to the world’s information in a second and help us to solve the most complicated tasks. As all people are different, so different are hobbies. So if you are tired after work and willing to take a rest you can choose any game or book. If you can not afford to visit some fascinating places like casinos in Macau, you can test your luck at real money gambling. Different technologies help us with all we need today.
Advertising agencies are increasingly turning to AI, not to replace creatives, but to improve efficiency.
Creative Ideas
Artificial Intelligence already has proved that it can create different masterpieces. It has already won against the best chess player. Moreover, being connected to the world of information, it can easily find any necessary file and check it. With some tasks, AI can comply better than people. What might take several days can be done in several hours only because of the speed.
Some companies are using Artificial Intelligence as a working tool. Though eventually, they agree that if the coding was made independent they would lose their job. Over time, automating creative tasks improves workflow efficiency. However, they still need human control.
Content Moderators
Different companies like Tyson and Mindshare proceeded to develop themselves in the IT sphere. They decided to start using Artificial Intelligence as it can cope with all the latest trends and information and create the right content. Time is necessary when you are willing to keep your company in trend all the time. What would be done but several departments can be done by one computer that doesn’t need time to rest.
Content moderation with the help of AI becomes a must as the volume of digital information grows rapidly. Even giants like Facebook and Twitter find it difficult to track user-generated content and adapt their policies. For now, we have terms and time requirements but soon enough the matter will be only in time.
Communication
Some agencies are using machine learning to help clients build an overall communication strategy at the leadership level.
AI tools have the potential to significantly change the way organizations learn and manage. If the client provides data on complaints about the company, the agency can offer him strategies for advertising and retraining employees in the field of customer service. Using data will help the client make internal decisions that affect the external perception of the company. We believe that one of the underestimated aspects is the opinion of employees, so we are looking at tools that focus on employee engagement as well as on external groups.
In conclusion, marketing and IT are increasingly intertwined, and research confirms this. According to a survey by platform Lytics, 81% of executives from these industries expect their marketing collaborations to grow over the next five years. At the same time, 66% of marketers plan to implement AI into their marketing stack.
