Wapcar– Sony Corporation and Honda are forming a strategic partnership to create a new generation of mobility and services that are best suited to users and the environment.
In June, the company formed Sony Honda Mobility, which intends to sell high-end electric vehicles with advanced technology from 2025 and provide mobility services. The main markets it plans to serve are Japan, the United States and Europe.
He and his team are delighted to have signed this joint venture agreement, which represents the starting line from which we embarked on the great challenge of revolutionizing mobility and creating new value, said Yasuhide Mizuno, Representative Director of Sony Honda Mobility, President and CEO, and CEO of Honda. They plan to fully exploit the technological strengths that both companies possess in different areas, such as Sony’s sensor technology and Honda’s original mobility development, to present Realize mobility as well as excellent services, which cater to customers’ needs and cheer customers up.
Izumi Kawanishi also explained, who is the Representative Director of Sony Honda Mobility, President, COO and Executive Vice President of Sony, by combining many of the strengths of Sony and Honda, we intend to accelerate our growth. develop and lead the evolution of mobile by recognizing mobile as an emotional space rooted in safety and security and related services.
Sony Honda Mobility should plan, design, develop and sell electric vehicles, but not own or operate manufacturing facilities, the company said. Instead, Honda will build the first electric vehicle at its factory, and Sony will develop a mobility service platform for the new company.
A Sony spokesperson said the company is in the early stages of determining what advanced driver assistance system features are planned for its vehicles and which sensors and processors will be used. use.
The company has been negotiating since the summer of 2021 when Honda asked to meet with Sony to figure out the future of the mobile industry. Soon after, members of both organizations held a joint workshop to initiate discussion and exchange of ideas.
After the top management of the two organizations met, in March the companies announced that they had signed a memorandum of understanding to form a joint venture focused on creating an era new for mobile and mobility services.
Both companies offer unique perspectives:
Honda will share environmental and safety knowledge as well as technologies, including dynamics and packaging materials. He is also expected to provide expertise in sourcing and manufacturing related to the vehicle creation process.
Sony initiatives, based on the vision of “turning moving space into emotional space”, focus on safety, entertainment and adaptability.
For security, the company will provide imaging devices and sensor technology, such as complementary metal oxide semiconductor (CMOS) image sensors. In terms of entertainment, Sony will provide content and services in addition to video and audio technology.
To ensure adaptability and drive the evolution of entertainment and security-related features, Sony will also share its knowledge of networking and communication technologies, including 5G and cloud services.
Representative of Sony Corporation, Kenichiro Yoshida, CEO, President, President and CEO, said the companies aim to contribute to the growth of mobility by combining Honda’s cutting-edge environmental and safety technology, mobility development, aftermarket body manufacturing experience technology and management with Sony’s expertise in imaging, sensors, telecommunications, networking and entertainment.
Toshihiro Mibe, Director, President, Chief Executive Officer and Chief Executive Officer of Honda, said Honda continues to meet new challenges in the environment, safety and other cutting-edge areas to become The driving force of social change through mobility.