If you’re a business owner and want to learn more about how to use emotions in your social media and advertising to improve your company’s marketing then this article is for you.
The most common mistake I see people make when they start using tools like Google Ads and Facebook Ads is not understanding what their target audience wants or needs. This can lead to a lot of wasted money on Facebook Ads. If you are looking to get started with Facebook Ads
What is Emotional Marketing?
Emotions are what makes us human. We feel them when we see something that moves us, whether it be a movie, song, book, or advertisement. Emotions are also what makes us react to things. When we hear a song that reminds us of someone we love, we get happy and when we see an ad that reminds us of our favorite brand, we get excited.
Emotional marketing is using emotion to sell products and services. It’s about making people feel more than they do now. More than an a trend, creating emotional content out of our advertising is something that agencies have used in their marketing strategy for a very long time.
Why Emotional Marketing Works
While our customers will make purchasing decisions very rationally, the initial interest in a product is usually emotional. This means that if you can tap into those emotions, you can get your customer to listen to the benefits of your product and eventually be able to tell them why your product is interesting to them. you think about it, this makes sense. If you want to buy a car, you don’t go
Emotional Marketing Strategies
There are a variety of ways you can market your business using emotion, but we recommend starting with one of these three strategies:
1. The Appeal of Character
Character is a great way to connect with your audience. People like to watch movies where the characters are relatable. They like to read books where the main character has a personality that resonates with them. And they like to shop at stores that have a personality that matches theirs.
2. The Appeal of Storytelling
Stories are another way to connect with your customers. Stories are powerful because they allow you to share information in a way that is easy to understand. You can use stories to show how your product works, how it was made, and even how it was designed.
The largest brands in the world have great stories around their brands and many customers even know about the founders of the company and what led them to launching the company.
3. The Appeal of Nostalgia
Nostalgia is a powerful tool that marketers use to remind consumers of happier times. Think back to all the commercials from the 80s and 90s. There were always some kind of nostalgic appeal to the advertisements. From the music to the clothes, everything had a certain nostalgia attached to it
How Emotion Is Used in Your Advertising
Brands are using emotional connections to drive awareness for their new products, but doing this isn’t easy at all. To make use of emotions in your advertising try new tools like Flowin.so to help not only to incorporate emotions into your ads, but also to help you to do in a very effective way.
Their tools integrates with your ad networks to allow you to easily add positive emotions and negative emotions into your ads to help increase their conversion rate.