In the morning of the 21st century, the concept of fast fashion came into being. From 2000 to 2014, the number of clothes produced doubled. Once consumers have the opportunity to constantly refresh their image without spending too much money, they will become addicted to shopping.
As a result, the number of clothes people buy has increased by 400 compared to two decades ago. Before the fashion follow cycle followed the natural seasons (spring/summer, afterlife/stoppage), but now it is indeed possible to have 50 collections at a time. For example, Zara launches a new series every two weeks, while H&M used to update it once a week.
Let us take a closer look at the two universalities of fashion consumption and what can be done.
What’s wrong with fast fashion?
Due to rapid burning consumption, clothing rapidly burning products have had a major impact on the global pollution situation. In the end, these clothes were either burned or buried in the ground. Both are unsustainable and will poison the terrain. According to estimates by the Ellen MacArthur Foundation, one truckload of fabric is discarded every second.
British scientists have proven that, on average, people throw away an item requested by the public after wearing it 7-8 times. Due to poor quality, fading, or some damage cannot be repaired often.
In addition to consuming large amounts of water and discharging chemicals, fast fashion is also known for abusing workers. Poor Asian countries have low population inflows and face a variety of health problems.
Similar to slowing down food. Fast food, the slow fashion movement was born to combat the negative effects of fast fashion, and to revive the principles of high quality, respect for terrain, and kindness to workers. Slow fashion clothing is classic and outdated, with a lot of manual/introductory input.
Fast fashion vs slow fashion
Slow fashion is different from fast fashion. It is manufactured with high quality to achieve the longest service life of clothing. Generally speaking, it uses natural filaments that are usually biodegradable, and its price creates decent working conditions for workers.
Slow fashion represents the essence of fashion, and there are several seasons that match the timetable. On the contrary, fast fashion represents low-quality authentic products designed to meet consumer demand among the general public.
What can be done?
The first rule is to deliberately consume low prices, exchange clothes with musketeers, and invest in long-lasting quality (classic sweater wholesale, sweaters that will never go out of style!).
So if you are a shop owner, you can choose some classic styles, such as wholesale crew neck sweaters, and choose a reliable clothing wholesaler. It provides a good balance between quality and price while extending the life cycle of clothing.
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